They say there is no such thing as bad press, and if it was not true before it will be soon. Much ink has been spilled on recent loss of trust of institutions, particularly among millennials, and the role this situation has played in the rise of cryptocurrency. The interesting marketing layer on all this is that the communications of these same institutions invariably function as viral advertisement for cryptocurrency - some view institutions like the IMF or the Federal Reserve, which have explicit mandates to comment on monetary matters, as nefarious (and many more are willing to flirt with such judgments) so their statements on possible dangers are received as positive. If the villains fear it, of course the heroes should embrace it. Right?
If you are looking for some examples, you might examine the social media response to IMF comment on the adoption of Bitcoin as legal tender in Honduras or the comments of Federal Reserve leaders on the stablecoin market. (As someone who is not entirely hostile to crypto, please take me seriously when I endorse the Fed's stablecoin concerns as substantive and in the consumer interest.) On social media platforms like Twitter, especially among users who do not participate in similar organizations, these comments are approximately the Illuminati defending its shadowy mechanisms for exercising power and thus a quite direct advertisement for adopting the cryptocurrencies in question.
I ran into a meme that got me thinking about this which I have enclosed below. Is it really telling you not to buy Monero? The banking system and state apparatus, especially stated this way, are not terribly popular institutions right at this moment...
