Are your organization's #ArtificialIntelligence socks pulled up all the way? Or are droopy socks giving everyone blisters? There is a story I love about celebrated UCLA basketball coach John Wooden coaching players on putting their shoes and socks on with care. Many people will tell you elite performance is about doing all the less-than-sexy things right. In this video, I distill the content of some failure & frustration stories I have heard to argue that doing #GenerativeAI well is as much about an application development headspace as it is about AI. Failure scenarios have an AI story in them, but it is always about AI interacting with all the little, prosaic details of building an app that real people actually want to use.